Oh Hey, I'm Ashton.
I’m a product designer who has dedicated the last 5 years of my career to shaping the e-commerce experience at Kroger.
I’m known for my work within the Item Display and Search experiences where I focus on designing practical, intuitive solutions that support a wide range of shopping behaviors. Most recently, I contributed to Kroger’s app redesign and led the refresh of our product detail pages to better serve our customers needs when shopping online.
I care a lot about building trust with my team and stakeholders so we can make decisions that truly serve our users.
I’d love to hear what design challenges your team is focusing on right now to see if I could be the right fit for your team! Contact : ashton.m.hoffman.25@gmail.com